What are MICE events in Singapore?

MICE events refer to business-oriented events such as meetings, conferences and exhibitions arranged or held in the course of business [1] with more than 50 participants which are not held for individual consumers to attend.

Why is Singapore famous for MICE?

It is no wonder that Singapore has hosted many world-class events and is consistently voted as a top MICE destination in the world. In addition, Singapore is a major air, sea and telecommunications hub in Asia. From its strategic position, it offers market access to 4 billion people within a 7-hour flight radius.

What are MICE guests?

Meetings, incentives, conferences and exhibitions (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together.

Do MICE get Covid?

March 25, 2021 — The new coronavirus variants are not just problems for humans. New research shows they can also infect animals, and for the first time, variants have been able to infect mice, a development that may complicate efforts to rein in the global spread of the virus.

What are the types of events in MICE?

MICE comprises four event subfields. They are Meetings, Incentive Travel, Conferences and Conventions, and Exhibitions.

What makes a good MICE destination?

The unique attributes of a destination are the basis for competitive advantage. Country brand strength also appears as an important foundation for a successful MICE destination, particularly in terms of political and economic stability as well as general attractiveness and capability as a tourism destination.

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