Written by Delwin Keasberry
Tuesday, 28 December 2010 13:38
Greetings Readers! Globally, Twitter is growing from strength to strength
, and it is no surprise that 2010 saw more local businesses launching an account. I have been a quiet observer watching these accounts in action (or inaction), and as this year draws to a close, I felt it was time for a follow-up to the previous Twitter is a Party
post. So, here they are - 7 Twitter Tips for Businesses.
1. Be consistent in your branding
Does your organisation already have a known catch phrase, slogan, mission statement, etc? Be true and consistent to your branding and I recommend re-using the same few phrases you are already known for. Include a web link to your homepage or Facebook Page, and (please please please) don't be casual with your profile picture / logo. It is surprising how many businesses use the generic 'egg' picture. No coincidence it is shaped like a 'zero'?
2. Do not rush your launch
Just because your competitors signed up three months ago, do not rush your launch. The maiden 'testing testing' tweet does not impress, and it paints a poor picture of what your business has to offer. E.g. if you run a restaurant, people do not expect you to serve up untested, under-prepared, uncooked meals. In the same way, launch when you are sure, ready and committed...