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Rediscover Brunei Darussalam through the eyes of the People

Friday, 09 May 2014 22:49

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Brunei’s first Chicco shop “The House of Happiness” opened its doors on Sunday 4 May 2014 on the first floor of the Mabohai Shopping Complex. Chicco is one of the top international baby and toddler brands with a presence in over 170 countries worldwide. Jona Tay, Managing Director and Owner of Chicco in Brunei, kicked off the opening with a speech. She shared about Chicco: "Chicco is an Italian baby brand established over 50 years ago in 1958. The brand specializes in manufacturing and selling full range baby and toddler products such as strollers, high chairs, car seats, bottles, sterilizers, skincare, toys, fashion and much more. There are also products for mothers, namely the award winning Boppy maternity and breastfeeding pillows, and Mamma Donna cosmetics such as the anti-stress breast elasticizing serum, anti-stretch marks, and firming cream."

Jona, together with the Guest of Honour, Datin Paduka Hjh Adina Othman, Deputy Minister of Culture, Youth and Sports, then proceeded to the official ribbon cutting ceremony before officially welcoming the public through Chicco's doors for the first time.

Yes, I was covering the event, but I was also checking out Chicco's range of products. This comes from force of habit as a young parent. Chicco prides themselves on their dedication to the knowledge of babies in their first years of life, focusing on psychophysical, emotional and social needs. This is reflected in their range of products, and in the attention to detail. For example, their shampoos, creams, and gels are hypoallergenic, and are clinically tested and free from harmful chemicals.

Be sure to check out their new store. Connect with them via their FB page too!

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Thursday, 01 May 2014 17:21

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Press Release - The New Chicco Shop is Opening in Brunei: The House of Happiness

Chicco has arrived in Brunei Darussalam and is opening its first flagship store in Mabohai Shopping Complex. In the new Chicco store concept “The House of Happiness”, families and babies will be lost in the Chicco world of happiness with a shop rich in innovation and functionality.

Brunei’s first Chicco shop “The House of Happiness”, reflects the brand message “Happiness is a journey that starts when you’re a baby”. It is specifically drawn to meet the purchasing needs and offer solutions to parents and their babies in Brunei. This is a real store designed by family for family, and will be the new Chicco shop’s format all over the world.

The new Chicco store offers a real “retail experience” to all customers and their baby needs. The area is fitted with guided paths in order to make the purchase simple, and to support parents by orienting them between all their baby’s needs. These include decorations filled with colors, easily readable icons, and information for different category products: well-being, feeding and soothing, cosmetics, sleeping, toys, juvenile and fashion.

Mothers and fathers have at their disposal a comfortable place rich in encouragement and information to enjoy with their babies. Family and friends will also have plenty of options and guidance to make their gift shopping experience simple and enjoyable. Inside the new enchanted space, Chicco permits parents and all customers to find all answers to a baby’s needs, while babies feel the warm atmosphere in “The House of Happiness”.

Coming Soon

Monday, 07 April 2014 19:57

Check out this video from the photoshoot of Royal Brunei's new heritage inspired uniforms.

Wednesday, 02 April 2014 18:20

Hi folks. Check out this video by @thefatbatman. He is into candid film making, and this was created after a recent trip to Dubai for a food expo. Enjoy!

Monday, 31 March 2014 17:32

French Event

Press Release: French Exhibition 2014

Have a very French affair right here in Brunei! From the magnificent tourist destinations, unforgettable gastronomic experience to France’s industrial leadership, The French Embassy in Brunei Darussalam invites you to experience a taste of what France has to offer.

“The exhibition, which will take place at Times Square Mall on April 5, 2014 (9:00am to 9:00pm) is an initiative of the French Embassy, aiming at showcasing some of the main aspects of France’s economic and cultural presence in Brunei Darussalam.  First of all, the aim is to show the interest of French groups in the Sultanate and the potential it offers for the reinforcement of bilateral business, as well as the trust they place in the vibrant future of Brunei Darussalam. The Exhibition also aims at developing a better awareness of the general public about what France has to offer. “His Excellency Jean Yves Berthault, Ambassador of France in Brunei Darussalam.

Videos will display the marvellous landscape and cultural heritage of France, with the scope of encouraging tourism (Air France will offer two airplane tickets for the lucky draw).

Students will be informed of possibilities of studying in France, the third global destination for foreign students (Campus France, based in Singapore).

France would like to encourage the development of cooperation in vocational studies, in order to respond to the VISION 2035 of the Sultanate, as well as to its determination in favouring economic diversification. The first cooperation of this kind, which will start its activities next month, will be shown with Institut de Soudure (welding) having demos, and explaining to potential students the benefits of such careers.

Come and Join us on the 5th of April 2014 at Times Square Mall for this very special event and get the chance to win exciting prizes that include two airplane tickets for a TRIP to Paris courtesy of Air France, which will also give special promotional fares to all the visitors from Brunei to Paris.

This event, organized by the French Embassy in Brunei Darussalam with support from Total, FBBA, Amundi , Michelin, Peugeot, Institut de Soudure, Alliance Francaise, Air France, Schneider Electric and Campus France, has been approved by the Ministry of Home Affairs.

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About the Editor

new about me profI am a born and bred Bruneian who lived and worked in Australia for over 10 years. I am now based in Brunei. Having spent time away from Brunei, I have learnt that, to know a country is to know the people. To truly appreciate a new place is to see it through their eyes, to listen to their stories, to taste, smell, do and feel as they do.

Everyone has a Story, and this blog - Projek Brunei, features the stories, music, photography and art of locals and of people who have lived or worked in Brunei before. Join me on this project, a project to discover and rediscover this country they call the Abode of Peace, the Heart of Borneo, this place they call the Kingdom of Unexpected Treasures...through the stories of the People.

You may know me by my online moniker, @BruneiTweet. I created BruneiTweet in 2009, and currently (October 2016), I have over 30,000 followers. I am passionate about community, and use social media to connect with people - both on and offline.

I have an MBA, a keen interest in business-development and marketing, and I am a three-time TEDx speaker. I believe in the power of social media and collaboration. I have worked alongside corporate organisations on various community projects. Some highlights from my journey to date: In 2011, I co-organised Twestival Brunei to raise awareness and funds for Brunei’s Child Development Centre. That year I also organised Convergence, Brunei’s first youth led leadership forum. In 2012, I co-organised Movember to raise awareness on men's health issues. In 2013, I participated at various forums including Brunei's National Environment Conference and the ASEAN Social Media Exchange in Thailand. In 2014, I was selected to represent Brunei at the Australia-ASEAN Emerging Leaders Programme. In 2015, I was involved as a panel moderator in an International Women's Day event, and was invited to speak at the Green Leaders Eco-Camp in Brunei about using social media with purpose.
But enough about me.

If you have something interesting to share with the rest of the world about Brunei or are interested in being featured on ProjekBrunei, reach me here or email me at

I would love to hear your side of the story.

You, You and You

Something interesting to share with the rest of the world about Brunei? Interested in being featured on Reach me here.