Written by Delwin Keasberry Tuesday, 21 February 2017 08:19
Editor's Note: Since 2010, Projek Brunei has aimed to help re-tell the Brunei story through the stories of the people. Everyone has a story, and we believe that the more we listen to the perspectives of others, the more time we take to understand someone else's point of view, the richer and fuller our own perspectives and opinions become. We have interviewed close to 100 people - students, professionals, NGOs, expats, creatives, etc - and it does not cease to amaze us how, truly, everyone is unique with their own stories.
In this feature, I chat with social media influencer, Nabeela from Lipstickmyname. She talks about what makes her tick, fashion muses, and shares a few highlights from her colourful journey so far. Be sure to check out her website and IG too.
What do you do?
I always find it difficult to answer when asked to describe what I do. The title sort of bounces back and forth between a fashion-blogger and a social media influencer. I'd like to think of Lipstickmyname as a brand that features the style and clothes that are personally curated by me. Currently, I work with a lot of international brands but I hope with this platform, together with our local designers and other local bloggers, we can elevate the fashion/apparel industry in Brunei and connect it with other markets.
Describe yourself in a few words.
I have asked my best friends to give me a word each because you know what they say, best friends know you better. They came up with the following: Strong. Brave. Strong-headed. Playful. Passionate. Perfectionist. Audacious. They forgot to mention that I am also a dreamer and my head's always stuck in the clouds... but thankfully, I married someone who is always willing to pull me back down to earth.
What are you passionate about?
Fashion. Fashion to me is a form of expression, because you choose what you want to wear, what colour, how you style it, etc. Designs have stories behind them and I am always in awe when designers come up with the unimaginable. I think my favourite thing about it is when you can see the runway being inspired by real-life situations. For example, athleisure (a trend where sportswear is meant to be worn casually) was really turned up a notch when Olympics was held in London and now with all the news on U.S. politics, Balenciaga's A/W 2017 fashion show was inspired by U.S. Senator Bernie Sanders!
Music. Music is like a time-machine. It transports you to a specific place in time. A bad break-up, falling in love, silly times with your girl friends... it's all bottled up in a three minute song. It's something I will always appreciate.
Cities. The hustle and bustle of a big city will always excite me. The busy streets, bright lights, high street shopping, sky high buildings, established public transportation systems, the diversity of cultures... I can go on. I studied Urban Economic Development in London a few years back and learnt a lot about cities, how they came about, their sustainability, how they're regulated... it's all very interesting.
What are your impressions about the fashion scene in Brunei?
I think it has always been there, but it has recently gained momentum and I do hope that our fashion industry can become a really successful one. We have always talked about diversification and I truly believe it's something that could work. Last year, there were a lot of fashion events, mostly in modest fashion and for bridal wear, we see more of our local designers penetrating foreign markets, an increase in stores carrying international labels and a lot of bloggers getting international exposure.
In 2016, you attended a few international fashion events. What were some highlights from those experiences?
i. Meeting all the people! I definitely fangirled over a few celebrities and social media personalities!
ii. Sitting front row at Adila Long's KLFW presentation in a custom Adila Long jumpsuit that she gifted to me. The jumpsuit was made from the fabric that was used during the show.
iii. Sitting front row next to Emma (@emmashazleen) and Faa (@faafirds) at the FashionValet show in Jakarta.
Who are some of your favorite designers / labels? Why?
Right now I can only pin it down two Malaysian designers. Number one, Adila Long. She is actually an architect, and me being a hardcore fan of structure, it's no surprise really that I love everything she does. And number two, Nurita Harith. Her designs are always impeccable, dainty and just... goddess-like. In terms of high street brands, Zara is my go-to place to shop. It has everything I'm looking for. I never leave that shop empty-handed!
You have an active and likeable Instagram account. Why is social media important for what you do?
Social media enables you to cross borders and market your products without having to actually leave the country. My followers come from Brunei, Malaysia, Singapore, the UK, etc and with that I'm able to spread brand awareness across a wider audience.
Any interesting events or projects coming up in 2017?
Ooh! I can't say! Because I don't want to scare my luck away hehe! But I do have a few things lined up for the year and hopefully it will all work out well.
Complete this sentence: In three years...
...hopefully achieve the things I want in life and be proud of what I've accomplished.
If you could travel back in time, what advice would you give the 21 year old you?
I was in my final year in Nottingham when I was 21. So... I'd probably tell myself to drop Time Series Analysis and take an easier module, buy better clothes and travel more.
Finally, any shoutouts?
I think my husband deserves the biggest shoutout for being such an amazing support. I wouldn't be able to do what I love to do, if it weren't for him.