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Business Tips by Jonathan Bong

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Greetings readers. I caught up with Jonathan Bong over a meal a while back and picked his mind about some of the lessons he has learnt from his entrepreneurial journey to date. You may be asking yourself, "Why does he seem so familiar?" Not surprising really. You might remember him from one of his previous stints, from St Andrew's School or from his time with Breeze Magazine in East Malaysia. Today, he is in the construction industry, "focusing on road base for both industrial and rural roads", working on projects in three international markets.

I asked him, What advice would you give to others looking to make a name for themselves in business? Here are his five pointers:

1. Have realistic goals. "There are no guarantees in business so, unless you have really deep pockets, do not waste your time chasing lofty dreams."

2. Be pragmatic. "Practice due diligence and know your market. Be brave enough to let go of wishful thinking to do that which makes you money."

3. Find good partners. "You are not good at everything. Work with people who complement your skill sets. Also, look for investors and mentors who can coach you through."

4. Do less. "It helps to focus on one thing at a time instead of spreading yourself thinly over too many things."

5. Grow yourself. "Do not be contented and comfortable; be hungry. If you are able, work and learn about business overseas. Expose yourself abroad and then come back with different experiences."

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