Tuesday Oct 17

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A Chat with Fashion Valet

Fashion Valet made its pop-up store debut in Brunei from the 12 to 17 June 2016 at the Indera Kayangan Ballroom in the empire Hotel and Country Club. The success of which, majority of the products brought in were sold over the course of just two days and the response has been overwhelming to the fashion Valet team here in Brunei. I had the opportunity to chat with Veen Dee, Head of Marketing of Fashion Valet and here is what she had to say.

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What is your impression of the customers in Brunei?

They kind of know what they want already. They are very receptive towards new brands. Even with brands they are not familiar with, they are safe with Fashion Valet because no matter what brand we push they respond to it which is a confidence boost for us.

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What’s your take on the general fashion scenes so far with what you’ve seen?

It’s very diverse. There are very distinctive social classes and also demographics. Its good that they are very diverse, that means we can sell more products.

Any future plans involving Brunei and to cater to the locals here?

I think there definitely will be a store here. If it's not a store - it's definitely a pop up, but a store is going to happen! With the response that we’ve been getting, it got quiet after a while but we are confident that if we have new arrivals, people will still come to see.

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What would you like to say to the Bruneians?

We are very thankful. We were just talking about it; we got a bit emotional with the response that we’ve gotten. People know Fashion Valet and are very supportive.

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About Fashion Valet:

Founded in 2010 with the aim of bringing the latest fashion trends to your doorstep, FashionValet is Malaysia’s first and hottest online fashion store.

They offer a wide range of ready-to-wear garments for women, accessories and handbags, from chic classics to edgy statement pieces. Proud to carry the best of Malaysia’s home-grown brands and designers, FashionValet continues to strive to bring you the hottest names in Asia.

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